New Era will become Official Headwear Partner to all McLaren’s race series for the 2023 season
Published March 9, 2023
by Podium Life Staff
McLaren Racing today announced a multi-year partnership extension and expansion with New Era, the leading headwear and lifestyle brand, becoming Official Headwear Partner to all McLaren’s race series teams from the 2023 season.
New Era will continue to provide driver and fan headwear for the McLaren Formula 1 Team and the McLaren Shadow esports Team, while extending its support to the Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team and NEOM McLaren Extreme E Team.
For 2023, McLaren and New Era will release products to celebrate dedicated races, and a McLaren60 special edition cap to mark the team’s 60th anniversary.
A wider collection of designs and styles across New Era’s iconic silhouettes will be launched, including the 9FORTY curved visor, the 9FIFTY snapback, the mesh Trucker, and the knitted Beanie.