PUMA, Scuderia Ferrari and Joshua Vides Join Forces to Launch Las Vegas GP Collection
In an exciting collaboration, global sportswear giant PUMA has joined forces with the iconic Scuderia Ferrari and acclaimed artist and designer Joshua Vides to create a one-of-a-kind collection that pays tribute to the highly anticipated return of Formula 1 to Las Vegas. This exclusive partnership seamlessly combines the worlds of artistry and motorsport heritage, drawing inspiration from the "golden era" of Formula 1 in America and embracing the iconic colors of the 1970s.
Introducing the "Joshua Vides for Scuderia Ferrari: Back to Las Vegas" collection by PUMA, this range includes a diverse selection of apparel, footwear, and accessories that cater to both the racetrack and the streets. With the revival of the traditional Ferrari red, accompanied by white accents reminiscent of the 1970s car liveries, this collection is set to make a bold statement at the Las Vegas Grand Prix.
One of the most captivating aspects of the Joshua Vides for Scuderia Ferrari collection is the meticulous attention to detail that has gone into its creation. Vides has skillfully crafted a hand-drawn and hand-painted aesthetic throughout the products, adding an authentic artisan touch. Notably, the crew sweater features a remarkable brushing effect with a circular number circle at its center, giving the impression of being painstakingly painted by hand. This hand-painted effect is also showcased in the white brushing detail found on the race jacket, hoodie, and pants, enhancing the overall visual appeal of the collection.
A standout feature of this collaboration is the innovative use of Velcro patches on many of the lifestyle products. These patches not only add a unique flair but also offer opportunities for personalization, allowing each piece to be transformed into a one-of-a-kind item tailored to the individual wearer.
The collection boasts key pieces that include a race jacket and pants, a cozy hoodie, a stylish crew sweater, and Las Vegas-themed tees. Footwear enthusiasts will also find a range of options to choose from, featuring the PUMA Suede, TUFF, and RS-X sneakers, all reflecting the high-speed energy and style of Scuderia Ferrari.
To get your hands on these exclusive pieces, visit selected PUMA and Ferrari stores, or shop online at puma.com and store.ferrari.com. Don't miss the chance to be a part of this remarkable fusion of style, art, and motorsport as Formula 1 returns to Las Vegas in style.
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