Renault Enters the Virtual World With Collector’s Edition Sneakers

Renault Enters the Virtual World With Collector’s Edition Sneakers

Groupe Renault has frequently been at the forefront of technology, from the company’s first car, 1898’s Renault Voiturette 1CV, to their work in mathematical curve modeling that impacted the world of computer graphics. Now the French multinational automobile manufacturer is making virtual waves and you can get in on the action!

“Racing Shoe5” is a line of collector’s edition shoes inspired by the Renault R5 Turbo that are sure to make any sneakerhead take notice. A total of six variations on this shoe will be available with five based on flagship R5 Turbo models, and a sixth style based on R5 Turbo 3E show car. Each shoe takes design points directly from the iconic car, with laces that bring to mind the R5’s seatbelts, and an interior reminiscent of the car’s upholstery. Only a very limited 160 pairs of each variety will be available—a nod to the R5’s 160 horsepower.

How might you get your hands on a pair of these rare sneakers? The collection is available virtually at Renault’s first 3D Virtual Shop. There you’ll be able to peruse the shoes and purchase an NFT for 265 Euros. Then, your pair of R5s will be produced with a built-in NFC chip that provides the shoe’s certificate of authenticity in NFT form along with details about its manufacturing process and the materials the shoe was made from.

If you want to score your own pair, better put it in turbo! The Virtual Shop opens to R3NLT community members on May 15, with early access sign ups gaining entry on May 16, and general availability on May 17.

The post Renault Enters the Virtual World With Collector’s Edition Sneakers appeared first on Podium Life.

Keep Reading

Race Weekend Essentials: Gateway star, IndyCar driver David Malukas

Gear
If he’s not racing, he’s gaming, goofing and killing his social game. David Malukas is one of the coolest drivers in the IndyCar paddock. The…
Read Full Post

Embarking on a Creative Journey: The Waytoplay Story

Gear
Since 2014, a family-driven endeavor has flourished, fueled by creativity, imagination, care, and connection. From the initial spark, Waytoplay…
Read Full Post

Junior single-seater powerhouse Prema launches new merch store

Gear
Junior single-seater juggernaut Prema Racing has launched a new merchandising store which features a 40th-anniversary polo shirt and official cap.…
Read Full Post

Blenders Eyewear Teams Up with Oracle Red Bull Racing to Launch Exclusive Sunglasses Collection

Gear
Earlier this year, Blenders Eyewear announced an exclusive product collection in partnership with the Oracle Red Bull Racing team. The collaboration…
Read Full Post