The Legacy of Alain Prost Lives On In 8JS
Four-time Formula One World Champion Alain Prost has crafted a lasting legacy in the world of motorsports. Now that legacy lives on in 8JS, a lifestyle and fashion brand for racing enthusiasts consisting of clothes designed with durability in mind.
Sacha Prost along with his brother Nicolas (a storied racer in his own right) and Nicolas’ wife Delphine, founded 8JS when they noticed other automobile-inspired fashion brands weren’t exactly stoking their engines. Their brand features clothing that puts driving first. Through the incorporation of stretch fabrics and meticulously constructing their pieces, you can get behind the wheel without worrying over creased or wrinkled fabrics when you put it in park.
So whether you’re wearing a navy blue, cashmere blend “RACECAR” jumper or touring the track in a pair of high top “Donut” sneakers with red and navy pinstripes, you can feel confident your fit will hold up as you wear it.
And there’s plenty more to experience with 8JS! Check out the brand’s collaboration with Chris Labrooy that combines cars with pool floaties for a surrealist result that’s printed all over 8JS swim shorts, caps, and t-shirts. Or take a look at 8JS Magazine for historical biographies on racers like Alfonso De Portago and on-the-track test drive features with cars like the Land Rover Defender.
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